In 1957, Orson Welles was shown a new cut of Touch of Evil, a film he had written and directed. The studio had been making changes. Welles responded with 58 pages of notes. Among them, the opening music: “I assume that the music now backing the opening sequence of the picture is temporary…”

Welles was trying to get one film right, back in 1957. Today, your version of that world might look like managing twelve creators across three campaigns, and a folder of videos waiting for approval. The launch is on Friday. You watch, you check the cut against the brief, and you have notes.

Some go into an email. Others become a voice message, a screenshot, or a comment that begins, “At about twelve seconds, just after she turns around…” The distance between seeing what needs to change and helping someone change it is surprisingly large. Multiply that by every creator, every ad, every version.

That’s the part we want to make easier.

Bring the video.Send a link to request an upload, have a teammate add their latest cut, or drop in a video yourself.

Start with the brief.Add the creative brief and Montra suggests feedback against it. You review the suggestions and decide what to pass on.

Say what you see.Talk while you watch. Montra turns your feedback into comments attached to the moments you’re talking about.

Bring the conversation with you.Paste notes from WhatsApp, email, or your phone. Montra connects the feedback to the video. Need another perspective? Ask the AI.

For your editor, your creator, your teammate, or your coding agent. Whoever is making the next version.